A website is one of the most effective ways to promote your business. If done correctly, it can drive your business, increase your sales, establish you as leader in your industry, community, and help you reach new markets. Unfortunately, many times small to medium size businesses have yet to take advantage of the benefits of this worldwide tool. The number of challenges we hear range from lack of time, lack of ideas, lack of web developer connections, and this is yet another piece of the business to juggle. Here are a few tips for building and purchasing a successful business website.
Build for your customers
Your website, like your services, are not for you. It is mainly for your customers, so build it for them. Ideally, you’re website should aim to either solve a problem for your customers or provide fresh insights and information into your business and industry.
Make a plan to spend a few hours on your content
Lack of time and ideas are the most frequently voiced reasons many small businesses do not have a website. With a bit of planning, you can have enough content to keep your customers interested for weeks or even, months ahead for your business.
The site can answer FAQs by your customers. For example, if you are a salon, you could have a page on what to look for when buying or choosing a hair style. Keywords are another way of finding out how people are searching for your services. These keywords and phrases, once you’ve identified them, can be included in your website. It’s a simple and effective way of driving traffic to your site and letting the world know about your products or services.
The key to a successful website is to give the readers valuable content. That is how you establish your website’s authority in your industry. If lack of time or lack of writing skills is an issue, you can always use our team to write the content.
The key to your website is consistency in brand, marketing, and message. Don’t start a website and then abandon it halfway. Fresh new content and updates will most likely help your business climbing up the search engine rankings and help build your customer base. Your website is the face of your business on the internet.
Make it easy for your customers to find your business.
The easiest way to do this is by building your web presence. This is a powerful networking tool that makes it easy for people to share your site and consequently, drive traffic and potential sales to your storefront or website.
If you haven’t already done so, it’s free and literally takes minutes to call and discuss your business website. Over time, your website will give you a clearer picture of how people are finding you and most importantly, what your customers like. There are many benefits to having a business website and with these tips, you should be well on your way to promoting your business.
Tania Ware is the co-founder of FT Web DEV. The company can be found on ftwebdv.com.